Shooting London Fashion Weekend

22/02/2013. LONDON. Alice by Temperley show, London Fashion Weekend. Photo credit: Cliff Hide. *** RESTRICTED. CONTACT FOR USAGE ***. (Cliff Hide)

Photo credit: Cliff Hide.

22/02/2013. LONDON. Alice by Temperley show, London Fashion Weekend. Photo credit: Cliff Hide. *** RESTRICTED. CONTACT FOR USAGE ***. (Cliff Hide)

Photo credit: Cliff Hide.

22/02/2013. LONDON. Alice by Temperley show, London Fashion Weekend. Photo credit: Cliff Hide. *** RESTRICTED. CONTACT FOR USAGE ***. (Cliff Hide)

Photo credit: Cliff Hide.

Last Friday, Canon Professional Services kindly invited me photograph the Alice by Temperley show at the Vodafone London Fashion Weekend, the consumer orientated event tacked on to London Fashion Week proper.

The event was aimed at people who wouldn’t normally photograph this sort of thing and the pre-event ‘briefing’ spent a lot of time explaining the ‘rules’ of being in a ‘press pit’. Apparently if you sit down you can’t stand up again. Who knew? We were also to restricted to a head-on location despite one of the two example shots being taken from a different location.

To gain access everyone had to sign a three page contract which seemed slightly over-the-top. I can’t tell you more about it as it contained a self-referencing confidentiality clause but basically the only place these photos can appear is here. At least there wasn’t a rights grab and Canon had made it clear from the very first invite that restrictions would apply.

Alice by Temperley twitter picture

Typical social media image

One of the unintended side effects of events restricting professional photographers is the only photos most people will see come from the endless mobile phones and iPads that pass for an audience these days. This is a typical image shared on social media. Anyone who wasn’t there probably thinks the designer employed ghosts rather than models.

Without the need to shoot an agency set and get every ‘look’, I wanted something a bit different to just the standard full length vertical. In fact I got exactly the spot I wanted; right in the front and just off to the left. This spot is one of the most flexible and normally impossible to get. You can use a wide angle without anyone getting in the way and still get full lengths. The slight angle also helps when the models are walking behind each other and to avoid looking straight up the model’s nostrils on close ups. Close ups of the shoes can also make for some graphically strong images.

We had been told it was a short show so after a rehearsal, which we were told not to shoot for some reason, and a chilly audience filing in, it was time for the real thing. After running through the standard set ups I switched to a wide angle lens and rather like the result.

I’m not much of a fashionista but the clothes certainly photographed well; patterns tend to. The models, except one, were a little deadpan while posing and didn’t hang around directly in front of the cameras for long. And despite some near misses no one fell over. All in a very enjoyable hour on a Friday night.

22/02/2013. LONDON. Alice by Temperley show, London Fashion Weekend. Photo credit: Cliff Hide. *** RESTRICTED. CONTACT FOR USAGE ***. (Cliff Hide)

22/02/2013. LONDON. Alice by Temperley show, London Fashion Weekend. Photo credit: Cliff Hide.

22/02/2013. LONDON. Alice by Temperley show, London Fashion Weekend. Photo credit: Cliff Hide. *** RESTRICTED. CONTACT FOR USAGE ***. (Cliff Hide)

22/02/2013. LONDON. Alice by Temperley show, London Fashion Weekend. Photo credit: Cliff Hide.

22/02/2013. LONDON. Alice by Temperley show, London Fashion Weekend. Photo credit: Cliff Hide. *** RESTRICTED. CONTACT FOR USAGE ***. (Cliff Hide)

22/02/2013. LONDON. Alice by Temperley show, London Fashion Weekend. Photo credit: Cliff Hide.

22/02/2013. LONDON. Alice by Temperley show, London Fashion Weekend. Photo credit: Cliff Hide. *** RESTRICTED. CONTACT FOR USAGE ***. (Cliff Hide)

22/02/2013. LONDON. Alice by Temperley show, London Fashion Weekend. Photo credit: Cliff Hide.

The full gallery can be found here.

 

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